About Us

We're a team of professionals combining a deep understanding of life sciences with digital marketing expertise. Every campaign, every content strategy, and every campaign we build is designed for the specific complexities of the MedTech Marketing: long sales cycles, multi-stakeholder decisions, regulatory sensitivities, and the challenge of getting noticed by healthcare professionals.

Leadership Team

John Perkins from SparkLife

John Perkins

Co-founder, SparkLife

John has 25 years of digital marketing experience spanning some of the world’s leading MedTech companies, including Pfizer, Medtronic, J&J, and Philips. He is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.

Carolyn Kelday from SparkLife

Carolyn Kelday

Co-founder, SparkLife

Carolyn has over 25 years’ experience in healthcare sales and marketing, with roles at Medtronic, Allergan, and Torax Medical (now part of Johnson & Johnson). She moved agency-side more than a decade ago, specialising in branding, digital strategy, and social media. Carolyn is a LinkedIn Certified Marketing Insider and Meta-certified expert.