Marketing teams in MedTech who don’t yet have a joined-up digital approach.
Leaders who want to better align their digital marketing activity to business and commercial goals.
A clear, strategic framework for building a digital marketing strategy that supports your business growth and practical tools and examples tailored to your goals.
01
• Defining success and aligning KPIs with business and commercial goals.
02
• Customer identification and personas – clinicians, KOLs, procurement leads, and administrators.
• Customer journey foundations – mapping digital and in-person touchpoints.
• Customer needs-based messaging – mapping customers’ needs along the journey
03
• Getting the attention of your ideal customer profile through engaging, compliant content.
• Aligning your content to the needs of your audience at each stage of the journey.
• Auditing your current content for opportunities and gaps
• Creating a content plan that supports awareness, consideration, and lead generation.
04
• Ensuring your website shows up when potential customers are looking for information (SEO, SEM and LLM visibility).
• Social media: how to use LinkedIn for engagement and lead generation.
• Running effective campaigns using LinkedIn paid advertising
• Email and retargeting: building segmented, personalised campaigns that nurture relationships.
05
• Event amplification – pre-event audience warming, live digital engagement, and post-event nurturing.
• Maximising the value of congresses and training events through digital follow-up and content repurposing.
06
• Setting KPIs and monitoring performance against business goals.
• Using analytics tools (eg. GA4, LinkedIn Campaign Manager and Google Search Console) to measure what matters.
• Building feedback loops for continuous improvement.
• How to use ongoing measurement to improve your performance and demonstrate ROI.
• 4 x 30-minute follow-up calls to support day-to-day optimisation of LinkedIn (valid within 12 months of training session).
£4290
Includes preparation of course to your individual company needs, travel costs (assumes 1 hour travel time from London) and facilitation of 7 hour training session with 2 SparkLife experts for up to 5 people
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
"SparkLife's deep understanding of the healthcare market, combined with their digital marketing expertise has been incredibly eye-opening. They’ve helped us uncover more effective ways to reach and engage our customers, while also showing us how to optimise our current strategies for greater impact."
Kevin Lennon, Director Omnichannel Strategy & Enablement (Commercial) WE, Baxter
"SparkLife's deep digital marketing expertise has elevated our efforts, driving us to a new level of digital maturity. SparkLife has empowered our team by helping us build valuable skills, ensuring long-term success."
Djamel Zekri, Director of Marketing Communication & Sales, Iconeus
"The SparkLife team bring strategic thinking, innovation, and data-driven decision-making. They supported us across multiple projects, from brand awareness to product-specific lead generation campaigns. I’d absolutely recommend the Sparklife team."
Claire Cox, Global Marketing Director, Sphere Bio
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