A clear, strategic framework for building a digital marketing strategy that supports your business growth and practical tools and examples tailored to your goals.
• Defining success and aligning KPIs with business and commercial goals.
• Customer identification and personas – clinicians, KOLs, procurement leads, and administrators.
• Customer journey foundations – mapping digital and in-person touchpoints.
• Customer needs-based messaging – mapping customers’ needs along the journey
• Getting the attention of your ideal customer profile through engaging, compliant content.
• Aligning your content to the needs of your audience at each stage of the journey.
• Auditing your current content for opportunities and gaps
• Creating a content plan that supports awareness, consideration, and lead generation.
• Ensuring your website shows up when potential customers are looking for information (SEO, SEM and LLM visibility).
• Social media: how to use LinkedIn for engagement and lead generation.
• Running effective campaigns using LinkedIn paid advertising
• Email and retargeting: building segmented, personalised campaigns that nurture relationships.
• Event amplification – pre-event audience warming, live digital engagement, and post-event nurturing.
• Maximising the value of congresses and training events through digital follow-up and content repurposing.
• Setting KPIs and monitoring performance against business goals.
• Using analytics tools (eg. GA4, LinkedIn Campaign Manager and Google Search Console) to measure what matters.
• Building feedback loops for continuous improvement.
• How to use ongoing measurement to improve your performance and demonstrate ROI.
• 4 x 30-minute follow-up calls to support day-to-day optimisation of LinkedIn (valid within 12 months of training session).
COST
£4290
1 full-day, in-person training session.
Includes preparation of course to your individual company needs, travel costs (assumes 1 hour travel time from London) and facilitation of 7 hour training session with 2 SparkLife experts for up to 5 people
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
"SparkLife's deep understanding of the healthcare market, combined with their digital marketing expertise has been incredibly eye-opening. They’ve helped us uncover more effective ways to reach and engage our customers, while also showing us how to optimise our current strategies for greater impact."
"SparkLife's deep digital marketing expertise has elevated our efforts, driving us to a new level of digital maturity. SparkLife has empowered our team by helping us build valuable skills, ensuring long-term success."
"The SparkLife team bring strategic thinking, innovation, and data-driven decision-making. They supported us across multiple projects, from brand awareness to product-specific lead generation campaigns. I’d absolutely recommend the Sparklife team."
Claire Cox, Global Marketing Director, Sphere Bio
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