Grow your Diagnostics Business with LinkedIn
Learn how to generate more interest and more leads on LinkedIn in this free webinar for BIVDA members.
A Free Webinar For Diagnostics Marketers
Wednesday, 18th November 2026
2.30pm GMT
John Perkins & Carolyn Kelday
Grow your Diagnostics Business with LinkedIn
Learn how to generate more interest and more leads on LinkedIn in this free webinar for BIVDA members.
A Free Webinar For Diagnostics Marketers
Wednesday, 18th November 2026
2.30pm GMT
John Perkins & Carolyn Kelday
Who Should Attend
A webinar for BIVDA members, presented by SparkLife
Decision-makers in the NHS, pharma and biotech companies are hard to reach through traditional channels. More of them are now researching, learning and networking on social media, including LinkedIn. This webinar shows diagnostics and medical device marketers how to turn that shift into awareness and qualified leads.
CMOs and senior marketers in diagnostics and medical devices who need to ramp up awareness and lead generation
Marketing and sales leaders dealing with long sales cycles and limited access to decision makers
What You’ll Learn
How healthcare professional behaviour and expectations are shifting online, and why they are increasingly turning to social media
How to identify and reach hard-to-reach audiences, including hospital pathology labs, in-house scientists and procurement teams
Why most LinkedIn company pages and posts underperform with buyers, and where to focus instead
A proven action plan for diagnostics and medical device companies, from strategy to campaign execution
A real UK case study: how one UK medical device company generated 94 clinician and procurement leads at £29 per lead
What You’ll Learn
How healthcare professional behaviour and expectations are shifting online, and why they are increasingly turning to social media
Why most LinkedIn company pages and posts underperform with buyers, and where to focus instead
A proven action plan for diagnostics and medical device companies, from strategy to campaign execution
A real UK case study: how one UK medical device company generated 94 clinician and procurement leads at £29 per lead
PLUS: Five techniques you can implement the same day, including free competitor analysis tools, the one ad format that consistently outperforms with clinical audiences, and tactics to amplify your presence at congresses and trade shows.
1
A free LinkedIn tool that allows you to learn from your competitors
2
Why LinkedIn company page posts aren’t worth the effort you are putting into them - and what to do instead
3
A new LinkedIn Ad format that is delivering unbelievable results
4
Proven ways to amplify the impact of your in-person event activity using LinkedIn
5
LinkedIn bidding and targeting approaches that LinkedIn don’t want you to know
Previous Masterclass Feedback
"You gave away some real insights I couldn't have known otherwise. Left me wanting to try a different approach."
"The best presentation that I have seen in my 9 years in digital marketing and social media."
"If you get the chance it is worth the time to attend. Some simple tips to make an immediate impact."
"Great practical insights we can use immediately and we know who to go to for more support. Your insights are super valuable."
"Really enjoyable webinar and very relevant for what we are working on right now - especially liked the LinkedIn hints and tips - invaluable!"
"This webinar was very useful, I will share it with my teams. It gives me a lot of ideas, things to implement. Thank you!"
Who We've Worked With
Who We've Worked With
John Perkins
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Carolyn Kelday
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
John Perkins
Co-founder, SparkLife
John has been working in digital marketing for over 25 years. His diverse experience includes working with many companies including Pfizer, Medtronic, J&J, Philips, and many start-ups. John is a LinkedIn Certified Marketing Insider and holds the Google Digital Marketing and E-commerce Professional Certificate.
Carolyn Kelday
Co-founder, SparkLife
Carolyn started her career in sales & marketing roles within Medtronic, Allergan and Torax Medical (now part of J&J). She then moved agency-side over 10 years ago, specialising in branding and digital strategy. As a Meta-qualified expert and Tiktok Academy graduate, Carolyn has a special interest in using social media to reach audiences.
Join us for our live online masterclass
18th November 2026 • 2:30pm - 3:30pm GMT
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