Mediplus, UK MedTech manufacturer, engaged SparkLife to grow its visibility in both Google search and AI-generated answers. As a UK MedTech manufacturer competing against global multinationals, Mediplus needed a MedTech SEO and AI visibility programme to show up at the moments when clinicians and procurement teams were actively searching.
Mediplus, UK MedTech manufacturer, engaged SparkLife to grow its visibility in both Google search and AI-generated answers.
As a UK MedTech manufacturer competing against global multinationals, Mediplus needed a MedTech SEO and AI visibility programme to show up at the moments when clinicians and procurement teams were actively searching.
SparkLife deployed an integrated MedTech SEO and AI visibility programme, treating Google search and large language model (LLM) answers as one integrated workstream. The work focused on three areas:
Targeted SEO content built around clinical and procurement information searches.
Existing product and category pages were optimised for the non-branded MedTech keywords that prospects use when they're not yet searching for Mediplus by name. That's where the visibility gap was.
Technical SEO and AI-readability foundations that make Mediplus content easy for both Google crawlers and LLMs like ChatGPT, Claude and Gemini to mention and cite.
The growth came almost entirely from non-branded, educational MedTech type searches.
Over a six month window, AI visibility metrics moved in the same direction, with LLM citations of Mediplus content up 39% and cited pages up 23%, building the foundation that brand mentions in AI-generated answers will follow from.
Mediplus is a UK manufacturer going up against global companies with big marketing budgets. SparkLife are helping us to compete on Google and the increasingly important LLMs.
The common mistake in MedTech SEO is treating them as two different briefs with two different teams. In reality, the content that performs well in Google search — clear, structured, clinically accurate, genuinely useful — is exactly the content that LLMs pull from when generating answers.
SparkLife's approach treats them as one integrated workstream. The technical foundations built for Google crawlability also improved AI readability. The educational content created for non-branded search also gave LLMs something authoritative to cite.
For Mediplus, that meant faster movement on both fronts than a siloed approach would have delivered.
Three clear steps from first conversation to a programme that moves the right numbers.
A focused conversation about where your search visibility currently sits, who you need to reach, and where the gaps are. No obligation.
We put together a tailored plan covering the SEO content, page optimisations, and AI-readability foundations your specific situation calls for.
We implement the programme and track the results. You start appearing in the searches and AI-generated answers your buyers are already using.