A UK MedTech manufacturer competing against global multinationals needed to show up at the moments that matter — when clinicians and procurement teams are actively searching. Here's how we made that happen.
Mediplus is a UK MedTech manufacturer with real clinical credibility. But credibility alone doesn't drive inbound — visibility does.
Competing against well-resourced global multinationals, Mediplus was losing ground at exactly the moment it mattered most: when clinicians and procurement teams were actively searching online. The challenge wasn't the product or the science. It was showing up.
On top of traditional Google search, a second front was opening up. AI-generated answers from tools like ChatGPT, Claude, and Gemini are increasingly the first stop for professionals researching products and solutions. Mediplus needed to be present there too — cited, mentioned, trusted.
SparkLife was brought in to tackle both at once.
Rather than treating Google SEO and AI visibility as separate workstreams, we ran them together. Three areas of focus, all working from the same foundation.
We built content around the specific questions clinicians and procurement teams are actually asking — not generic industry terms, but the educational searches that happen at the research stage.
Existing product and category pages were optimised for the non-branded MedTech keywords that prospects use when they're not yet searching for Mediplus by name. That's where the visibility gap was.
We built the technical and structural foundations that make Mediplus content easy for both Google's crawlers and large language models to surface, cite, and reference in generated answers.
Three months in, the Google results were clear. Almost all of the growth came from non-branded, educational MedTech searches — exactly the high-intent traffic that converts.
Mediplus added 25 new keywords ranking in the top three positions on Google — compared to just 3 for one major global competitor tracked over the same period.
Over a six-month window, we tracked how LLMs were engaging with Mediplus content. The direction was consistent with the Google results — content structured for AI readability was being picked up and cited by the tools clinicians and procurement teams are increasingly turning to first.
The common mistake in MedTech SEO is treating them as two different briefs with two different teams. In reality, the content that performs well in Google search — clear, structured, clinically accurate, genuinely useful — is exactly the content that LLMs pull from when generating answers.
SparkLife's approach treats them as one integrated workstream. The technical foundations we built for Google crawlability also improved AI readability. The educational content we created for non-branded search also gave LLMs something authoritative to cite.
For Mediplus, that meant faster movement on both fronts than a siloed approach would have delivered.
Three clear steps from first conversation to a programme that moves the right numbers.
A focused conversation about where your search visibility currently sits, who you need to reach, and where the gaps are. No obligation.
We put together a tailored plan covering the SEO content, page optimisations, and AI-readability foundations your specific situation calls for.
We implement the programme and track the results. You start appearing in the searches and AI-generated answers your buyers are already using.
Contact us for a free strategy call. We'll look at your current visibility and tell you honestly what we think is possible.